Ingredients
What's inside, and why
A focused set of actives chosen for the confirmed three-product routine. Each one supports a clear role: cleanse, nourish, or hydrate sensitive-looking skin.
Our Philosophy
Ingredients We Believe In
Every ingredient is chosen with purpose — tied to the cleanser, serum, and moisturizer that make up the routine.
Cucumber
Cucumber supports the Daily Cleanser's fresh, comfortable feel. It helps the cleanse feel cooling and soft, so skin can feel refreshed without the tight, stripped finish harsh cleansers can leave behind.
Vitamin B3 / Niacinamide
Vitamin B3, commonly known as niacinamide, is included in the Cucumber Daily Cleanser to support soft, healthy-looking skin and a more even-looking complexion over time.
White Willow
White willow gives the cleanser a clarified, balanced feel while keeping the routine gentle. It supports the product's refreshed-skin positioning without making the cleanse feel aggressive.
Bakuchiol
Bakuchiol anchors the Face Serum as a gentle, plant-based retinol alternative. It supports smoother-looking, more radiant skin without leaning on a harsh or overly clinical routine.
Hyaluronic Acid
Hyaluronic acid appears across the routine because it helps skin feel quenched and supple. It supports the serum and moisturizer story with lightweight hydration rather than heavy residue.
White Tea
White tea rounds out the Bakuchiol Face Serum with a refined botanical note. It supports the serum's bright, cared-for feel while keeping the formula story calm and approachable.
Aloe & Chamomile
Aloe and chamomile support the Hydrating Face Moisturizer's calm, comforting finish. Together they help the moisturizer feel gentle, soft, and easy to use every day.
See the products built on these ingredients
Three products, one routine — featuring the actives you just read about.