First Collection
The launch collection
A four-step routine formulated for sensitive skin first — cleanse, hydrate, seal, and protect. Full ingredient lists, batch dates, and active percentages on every product.
The First Collection
A four-step routine, designed to launch together
Four products built to work as one routine for sensitive and reactive skin. Full sizes from day one — no minis, no upsell tiers. Final formulas, sizes, and pricing are confirmed below; waitlist members get 20% off launch pricing.
Step 1 — Cleanse
Calm Gel Cleanser
$22
150 ml
Comfortable cleanse, zero tightness.
Sulfate-free, low-foaming gel that lifts daily buildup without stripping the barrier. Tested at pH 5.0–5.5 to match skin.
Key actives
Aloe vera, glycerin, panthenol (5%)
Step 2 — Hydrate
Bloom Hydrating Serum
$38
30 ml
Plump hydration, no fragrance, no sting.
Lightweight serum that pulls moisture into the skin while niacinamide supports an even tone. Fragrance-free.
Key actives
Multi-weight hyaluronic acid (1.5%), niacinamide (4%), chamomile extract
Step 3 — Seal
Cove Barrier Cream
$42
50 ml
Calm, sealed barrier overnight.
A rich-but-breathable cream that locks in hydration and supports a calm, comfortable barrier overnight or under SPF.
Key actives
Squalane, ceramide NP, cold-pressed rosehip oil, jojoba oil
Step 4 — Protect
Daily Mineral Veil SPF 30
$36
50 ml
Mineral protection, no white cast on most tones.
Mineral-only sunscreen with a soft matte finish, no white cast on most tones, and reef-friendly filters.
Key actives
Non-nano zinc oxide (18%), squalane, vitamin E
Bundle math: the full four-step routine is $138 at retail, or $110.40 for waitlist members at launch (20% off). Each product is also sold individually.
Curious about what's inside?
Every product is built on a short list of well-studied actives. Read the ingredient story behind the routine.